A marketing executive who thinks like a CFO, builds like an engineer, and leads like a founder. I've spent two decades turning marketing into a measurable growth engine for cybersecurity and technology companies.
I started my career in frontline technical support for a cybersecurity product — troubleshooting, understanding customers, and learning the technology from the ground up. That technical foundation became the backbone of everything that followed.
Over the next two decades, I progressed through web operations, revenue optimization, customer acquisition and retention, and online sales management — before building the entire marketing function at Heimdal from scratch as CMO.
Today I lead a full-stack marketing team spanning demand generation, product marketing, SEO/AEO, paid search, affiliate marketing, direct marketing, marketing automation, graphical design, and web development — all focused on driving pipeline and revenue in a highly competitive cybersecurity market.
I'm deeply analytical — everything I do is anchored in ROI, LTV/CAC ratios, and revenue outcomes. I don't think of marketing as a cost centre; I build it as a revenue engine with measurable returns.
I have a strong technical background, which means I can work hands-on with complex marketing technology, data systems, and AI-powered workflows. I don't just direct strategy — I understand the systems that execute it.
I've worked with Private Equity and Venture Capital investors for over 15 years, so I speak the language of shareholder value, growth metrics, and board-level reporting. I know what PE-backed and VC-backed companies need from their marketing leaders.
Compliance-driven cybersecurity for hospitals, clinics, and health systems.
Protecting schools, universities, and educational institutions.
Meeting compliance standards and securing critical infrastructure.
Scaling security posture for growing mid-market organisations.
Core market with deep channel and direct presence.
Denmark, Sweden, Norway, Finland — home territory.
Expanding presence across the US market.
Multi-market GTM across diverse regions and cultures.
I build and optimize marketing technology stacks that drive efficiency at scale. These are some of the tools and platforms I work with daily.
Bachelor of Engineering — Computer Systems, Networking & Telecommunications (2003–2008). A technical foundation in networking, systems, and telecommunications that became instrumental in building a marketing career grounded in deep product and technology understanding.
Whether you're scaling a cybersecurity startup, optimizing your GTM, or need a marketing leader — I'd love to hear what you're working on.